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ONE is a dance party happening around the world at the same time. The event is meant to foster a global community and the idea of living in the moment and expressing happiness.
Event Branding & Advertising
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Role /
Full Design & Art Direction
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Year /
2018
PROMOTIONAL CAMPAIGN
In an effort to get people excited about a very short event, the social media challenge #oneminutedance encourages friends to get together and record themselves dancing to their favorite song for one minute before the event.
WEBSITE
The website functions as a homebase for information on exactly when and where the dance parties will be happneing. Because the time will change per location, you can enter your location into the website and find the dance gatherings per city and more information on the event.
DURING THE ONE MINUTE...
During the one minute, the site will transform into a party itself, play the song "I want to dance with somebody" by Whitney Houston so everyone can participate, even if they are not at a specified dance gathering.
DANCE PARTY SIGNAGE
The dance parties will be held in public parks and outdoor spaces in cities where people can gather together to dance with others for the one minute, take dance lessons beforehand, and watch live performances during the minute to celebrate as a community.
MERCHANDISE
Stickers to be sold at the gatherings specific to the city and time the party would occur resembling the shape of a clock while also mimicking the fluidity of dancing.
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