Experiential pop up advertisement for Tootsie Roll inspired by the history and nostalgia behind tootsie rolls as a “penny candy”. The playground installation showcases a branding refresh for the historical company with bright, bold, and colorful illustrative typography and imagery. The experience is meant to remind mainly adult visitors of of a younger, carefree time in their lives when time when they played at playgrounds with friends sharing Tootsie Rolls; all while reviving the now elusive penny candy .